Search Engine Optimization

באנר גוגל

Search Engine Optimization: Getting to the top of the search results page

If building visibility and exposure is one of your goals, then search engine optimization (SEO), is one of the first marketing tactics you should invest in.

Our Methodology

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Market Research

The key to success: Thorough market & competitor analysis

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Marketing Mix

Choosing the most effective marketing channels for reaching the campaign goals

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Campaign Building

Precise targeting and emphasizing the unique value proposition (UVP)

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Data Analysis

Advanced use of analytical tools promoting real time conclusions

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Optimization

Constantly improving the campaign based on the lead quality

Search Engine Optimization: The pathway to organic, quality web traffic

When first considering SEO as part of your online marketing toolbox, you should take into account the following:

  • What do your potential leads search for online?
  • How do you create relevant content and links to support being found?
  • What does it take to develop an effective SEO process?

 

Search engine optimization is one of the many marketing methods and tactics, where each has its own approach, requirements, and goals. Interested in hearing how they all fit together? Read more in our online marketing section.

What exactly is SEO?

Search Engine Optimization, or SEO, is a process that ensures a website can be found in search engines for words and phrases relevant to what the site is offering. In that sense, SEO brings to the site organic, “un-paid” traffic.

 

So in simple terms, SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others.

 

Sounds pretty simple, right? Well, almost.

Effective SEO services: What are search engines looking for?

The purpose of SEO is to:

  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

 

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user searched for. So, how do search engines determine relevancy? Mainly by four parameters:

  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given to different web pages
  • Performance: How fast is your site and does it work properly? Is the code written correctly? (In most cases – it is not).
  • Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available? Links from sites with no authority and trust will surely harm your rankings.
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? How long do users stay on your site? Do they find what they need? Do they navigate to internal pages?

Search Engine Optimization: Do the right thing

There are some things you can do to improve your visibility on search engines. But there are also some things you should definitely not do. Here’s what search engines are not looking for:

  • Overuse of keywords on your website. This is widely used by unprofessional SEO agencies and is called “keyword stuffing”. For the last 10 years search engines are trying to fight this phenomenon by punishing sites that abuse content and stuff keywords.
  • Poor content experience. Not enough content, content that is of low quality and does not provide value to the user or content copied from other sites
  • Buying links – Another widely used tactic, which will surely hurt your SEO. Search engines wish for you to be linked to only trusted sites. It’s better to have fewer links from trusted sites than many links from untrusted sites.
  • Poor user experience: If users cannot find what they are looking for and cannot navigate easily, then you provide poor user experience, which will hurt your SEO.

 

Note that search engines are picky. Google updated its search algorithm a few years ago in acts called “Panda” and “Penguin”, in order to fight “black-hat” tactics, eliminating “bad” links (and punishing for it), as well as adding significant weight to high quality content.

SEO for beginners: Basic keywords strategy

Content is not only what’s on the page. Content is what’s behind the page – and your Search Engine Optimization strategy should include behind-the-page keywords, placed in the following:

  • Title tags, appearing in three key places: search engine results pages (SERPs), browsers and external websites.
  • Meta descriptions: A meta description is a short paragraph that shows up on the SERP and gives searchers a preview of your content. Think of them like a trailer for a movie.
  • URLs: URLs are fantastic places to place a keyword or two. Take this URL, for example: PLACE DAZE SITE URL HERE. By itself, the URL already includes several keywords all of which immediately tells search engines what their content is about.

 

Keywords used in these three places help search engines index your website in the most relevant areas. They also help lead new customers to your site by making it easy to get to your most important information.

Optimizing SEO for different channels

When considering search engine optimization for your B2B global marketing effort, you should take into account implementing content strategy to your other channels. You should also remember that your site will rank differently in each country and therefore your SEO agency needs to ensure you rank high at the location where your target market is to be found.

 

Channels you may be using additionally could be Facebook, Twitter, Linkedin, Email and more. Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for. So, in essence, SEO is part of your overall content and channel marketing strategy.