Google Advertising

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Google Advertising- Fast, Effective Advertising that Pays Off!

Pay Per Click (PPC) campaigns in general, and Google PPC campaigns in particular, are fast, effective and efficient methods of achieving quality traffic to your website, users who are active in your website: purchasing, downloading, leaving information, etc.

 

Google advertising is:

  • Fast – results are visible immediately.
  • Effective – easy to measure and calculate the return on investment (ROI).
  • Effective – paying only when the user clicks the ad.

Our Methodology

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Market Research

The key to success: Thorough market & competitor analysis

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Marketing Mix

Choosing the most effective marketing channels for reaching the campaign goals

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Campaign Building

Precise targeting and emphasizing the unique value proposition (UVP)

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Data Analysis

Advanced use of analytical tools promoting real time conclusions

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Optimization

Constantly improving the campaign based on the lead quality

Daze Marketing will help you design and implement paid Google AdWords campaigns that maximize the advantages of advertising in the world’s most powerful search engine, through:

  • Building online advertising strategy which results from a thorough marketing research while emphasizing your Unique Added Value.
  • Careful selection of keywords for the campaign and designing winning ads.
  • The use of professional techniques for constant reduction of campaign’s costs.
  • Establishing a remarketing campaign for non-converted users, including segmentation that increases conversion rates.
  • Using advanced tools in online marketing and Google’s media network, including specific websites and audiences, based on interests.
  • Conducting A/B testing throughout the campaign, comparing various landing pages, marketing messages and contents, to constantly improve the campaign’s results.
  • Focusing on the quality of the leads the campaign generates, as a major index in the optimization process.

How Do We Create The Best Advertising for You?

As an experienced, seasoned online advertising agency, we at Daze Marketing know how to design and implement a campaign that draws only the most relevant users to click, resulting in a higher chance of user performing actions on your site. We constantly analyze the campaign’s performance, allowing us to understand what works in real time, and implement changes to optimize the campaign’s effectiveness.

 

Throughout the project, we constantly update the client’s marketing manager with the progress of the campaign; we provide a detailed monthly report including extensive data, an executive summary and recommendations for future steps.

Conducting Marketing Research in Search of the Best Phrases

A successful Google marketing campaign begins with extensive market research and understanding the client’s needs. We become familiar with your competition and their marketing methods, and conduct keywords research to promote your product or service in a low Pay Per Click cost.

Shooting in All Directions

After the marketing research phase, it is time to define the hierarchical structure of the campaign, working with the smallest group of words possible in order to maximize the match between your ad and the user’s Google search. For each group of words we write specific ads; we then statistically examine which ads result in higher conversion rates. We conduct A/B testing for various characteristics in the campaign such as ads, marketing messages, and landing pages, in order to reach effective results.

Like in Evolution Theory- Only the Best Ads Survive

In order to continuously maximize the campaign’s performance, we examine the efficiency of the ad using the lead information (as filled by users in the contact us form) and Google Analytics, and make changes based on the analysis. The most important parameter is the leads’ quality- only keywords and messages that create your business opportunities remain.

Google Advertising- Not Just Through Search…

Google Display Network is another important component in Google AdWords advertising: the ability to advertise banners and videos (using YouTube advertising platform) in various websites, in attractive prices. Media network advertising allows you to reach the biggest sites, and is based on various segmentation characteristics, such as relevant interests or demographics. This is based on the vast information Google stores on each and every one of us.

 

With our expertise and knowledge of Google AdWords advanced tools, we provide our clients with complex campaigns on media networks that offer you quality exposure, diversified traffic sources, and leads, in attractive prices.

Remarketing- No One Gets Lost!

Most campaigns’ goal is increasing exposure, and hence your profits, so we leave nothing to chance. If a relevant user landed in your site without leaving their information on the first encounter, we won’t let them get lost! Using Google’s Remarketing capabilities, we continue to advertise to the user, in various sites they visit, including Facebook advertising; we do so while conducting clear segmentation to the various audiences based on users’ behavior. This is how we increase the chance of turning relevant users into customer, and increasing your business.

 

Contact us today for Google Adwords advertising which brings you quality, targeted leads!