Marketing Strategy – the Key to Digital Success
It’s reasonable to assume that by now, your brand is marketed online. This means you’ve invested money and hired someone to help you rank high in Google’s search results (SEO). You most probably ran at least one PPC campaign because hey, you might as well, but you haven’t quite figured out whether it had any effect at all.
You’ve created and designed a well thought out Facebook page and ever since hearing constant praises and success stories about LinkedIn, you made sure to save a few bucks for that channel as well, to test what it can do for you.
Despite all the effort, your marketing attempts have yet to show results. The reason, more often than not, is a missing marketing strategy. In the era of multi-channel marketing and the endless background noises, tailoring the right strategy for you is essential.