Marketing Automation

What is Marketing Automation?

You may have heard the term “Marketing Automation” – and, maybe you simply thought it was email marketing (a common misconception) – or you were too embarrassed to ask what it was.That’s okay. That’s what Daze is here for – to get the best results, with the most up-to-date your marketing strategies and tools.


In general, the agreed upon definition of Marketing Automation: is the use of software that automates repetitive tasks that often take a lot of time, like email follow-up, drip campaigns, and social media posting. With this in mind, Marketing Automation software takes care of these tasks, helping save time and money, which can ultimately help any business push past their competitors and up the ladder of success. By leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made – meaning, money is made.


If you answer yes to any of the following questions – Daze Marketing Automation can take you and your business to the next level.


  • Do you have a large database of leads, at various points of the buyer’s journey?
  • Do you have with no way to organize and know who to contact, at what time – among other critical factors in the buyer’s journey?
  • Are you frustrated with the amount of leads that don’t end up adding to your sales bottom line?


Our Marketing Automation tactics will empower your business to:

  • Generate more leads
  • Qualify and prioritize your leads
  • Nurture those leads to a sales-ready state
  • Manage all of your email marketing campaigns.
  • Report on the success of your campaigns

Our Methodology

Tailor-Made, Dynamic Content

Add dynamic content based on an individual’s specific user profile. For instance, you can send targeted offers based on website patterns.

Segment Customers

Categorize customers and prospects by common behaviors, interests, and demographic details. These will be dimensions for segmenting your customers.

Optimal Marketing Patterns

Marketing automation can help your company test different variables, like email send times, subject headings, and other personal criterion.

Integrate marketing channels

Marketing Automation can successfully deliver a comprehensive, cross-platform user experience, by making sure that every touch point is carefully planned for optimal conversion optimization.

Daze Marketing Automation

The Daze Marketing Automation team further specializes in onboarding and implementation for leading-Marketing Automation software, including Pardot, Eloqua and Hubspot.

Daze Fact:

Inbound and outbound work well together and present potential buyers with a more well-rounded view of your business. You can attract prospects with banner advertisements or with an introductions from a sales rep, and then follow up with an eBook or infographic on an industry-applicable topic. With both working in tandem, you can build trust and establish a two-way conversation with prospects and clients.

Interested in learning more? Drop us a note.