Linkedin Marketing

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Linkedin Marketing: Target your ideal customer in the world’s biggest business network

Linkedin is the optimal lead generation tool for those who are targeting businesses. It is by far the most effective social network for high-quality B2B leads. Its potential for your business is immense.

Our Methodology

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Market Research

The key to success: Thorough market & competitor analysis

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Marketing Mix

Choosing the most effective marketing channels for reaching the campaign goals

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Campaign Building

Precise targeting and emphasizing the unique value proposition (UVP)

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Data Analysis

Advanced use of analytical tools promoting real time conclusions

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Optimization

Constantly improving the campaign based on the lead quality

Generate quality leads using Linkedin

How do we do lead generation in Linkedin? Here are a few tactics we use –

  • Audience micro-targeting
  • Linkedin profile optimization
  • Linkedin groups activities
  • Linkedin advertising campaigns

 

Interested in getting into the nuts and bolts of LinkedIn marketing? Feel free to dive into Linkedin strategy, best practices for Linkedin ads, or learn how to improve your Linkedin profile.

Linkedin marketing

Linkedin is the world’s biggest business network with over 300 million members in over 200 countries. In Israel, there are over 800,000 Linkedin users.

 

Linkedin marketing is one of the most effective lead generation tools, if used effectively. We are used to seeing clients whose LinkedIn marketing channel has a direct effect on sales increase as well as new revenue generation.

 

LinkedIn’s business potential is immense. We can help you make it one of your most effective marketing channels.

New to Linkedin? Here are some basic facts

  • Linkedin has been around just over 10 years – it was initiated in May 5, 2003
  • Over 300 million users – 2 members join each second
  • Over 79% of Linkedin members are over the age of 35 with over 15 years of work experience
  • There are 3 million Linkedin business pages
  • 40% of Linkedin users check Linkedin daily
  • There are 2.1 million Linkedin groups, and 200 conversation occur every minute in these groups
  • In Israel, over 60,000 C-level and company directors are registered in LinkedIn

Linkedin: Not your typical social network

Unlike Facebook or Instagram, where people post personal updates, Linkedin is made for business networking, and the communication within Linkedin is based on professional connections. Linkedin members present themselves through their resume. And in fact, the Linkedin resume replaces the role of the traditional paper resume.

 

Linkedin is not only the biggest world index for companies and professionals. It is much more powerful. It allows you to see how you can connect to your potential customer.

Linkedin and Six Degrees of Separation

According to the Six Degrees of Separation theory, any person can reach another person in the world by connecting through up to five people that are connected to one another. Essentially, what Linkedin allows us to do is to business network in such a precise way, that we can identify easily our target – the potential customer. But we can do more than that: We can also see the path to our target – the people that connect us. As a result, it is highly recommended to invest time in your own Linkedin network, and make it as big and as valuable as possible.

Linkedin Influencer Program

Linkedin has recently opened its publisher platform for everyone. The Linkedin Influencer program was originally reserved for top influencers – like the President of the United States, for example, as well as other 500 public figures. But now, anyone who wants to build an online influence can do so using the publisher platform. With smart marketing, Linkedin can become one of the destinations to showcase your thought leadership, to help you attract potential customers.

 

Linkedin is not only the biggest world index for companies and professionals. It is much more powerful. It allows you to see how you can connect to your potential customer.

Linkedin marketing techniques

There are many different ways for successful marketing in Linkedin. We focus on the following –

 

Interested in learning more? Drop us a note.