Linkedin ads: The most effective advertising campaigns for B2B audience
Advertising on Linkedin offers you a chance to target your most desired B2B audience, especially decision makers, and generate premium leads.
Advertising on Linkedin offers you a chance to target your most desired B2B audience, especially decision makers, and generate premium leads.
The key to success: Thorough market & competitor analysis
Choosing the most effective marketing channels for reaching the campaign goals
Precise targeting and emphasizing the unique value proposition (UVP)
Advanced use of analytical tools promoting real time conclusions
Constantly improving the campaign based on the lead quality
What are some tips for successful Linkedin advertising?
Interested in learning more about Linkedin marketing? Feel free to dive into Linkedin strategy, understand why your Linkedin company profile is important for lead generation, or learn how to improve your Linkedin profile.
Linkedin, the world’s biggest business network with over 300 million users, is one of the most effective advertising platform for generating quality leads.
When it comes to advertising on LinkedIn, you need to first segment your audience by demographics, locations, title, industries, company size, skills and Linkedin groups.
Next, design the unique value for each audience segment, and tailor a marketing message for each. Here is an example of how we approach different audience segments with specific messaging:
– VPs of Sales or Head of Sales – I will train your sales force to target potential clients, contact them and build a business relationships with them.
– VP’s of Marketing or Directors of Marketing – I will build and manage a smart online marketing campaign, which will generate high quality leads.
– VPs of Business Development- Do you want to expand to international markets? I will build a strategic plan to get you there – and execute it!
You start by clicking on the Advertising link at the bottom navigation in Linkedin.
Clicking on this link will lead you to campaign setup, where you create your ads and define your target audience.
Next you will need to pick a campaign name and language, define your target url, whether a landing page, a company page, or any website page. Then, you would need to pick a title, and add a copy and an image to accompany your ad. We recommend you test your ads using A/B testing.
The next step would be to define target audience for your campaign. You’ll be able to pick from a couple of options:
You have the option to target using different variables like geography, company name and industry, role and many more.
You need to put some thought into how you define your audience targeting parameters. We recommend trying a few different campaign variations, and monitor to see what brings you best results – and continue optimize from there.
Linkedin advertising is just one way of various Linkedin marketing techniques. If you are interested in learning more, visit Linkedin strategy, Linkedin company profile and Linkedin profile.