Your Facebook Business page: Tips to make it more effective
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any marketing strategy. Setting up your Facebook Business page is quite easy – simply go to https://www.facebook.com/pages/create.php and follow the instructions.
Check out the tips below on how to create not just an average Facebook page – but one that delivers results:
1) Pick the right Profile Picture: You want a profile picture that’s easily recognizable by your potential Fans. That could be anything from a company logo for a big brand to a headshot of yourself. Being recognizable is important to getting found and liked.
2) Choose an engaging Cover Photo: Next, you need to pick a Cover Photo that’ll blow your current and potential Fans out of the water. Since it gets the most space above the fold on your Facebook Page, make sure you’re choosing one that’ll be pleasing to their eyes — and maybe even make them stay longer on your Facebook Page.
3) Optimize your Profile Picture and Cover Photo with links: Depending on your goals with Facebook, you should think about including links to your website in your Profile Picture and Cover Photo. Whether it’s to a blog post, a piece of lead-gen content, or just an “about us” page, links are opportunities for interested folks to get to know your company. The descriptions of your Profile Picture and Cover Photo are prime real estate for those links, as they’d be front and center on your page.
4) Fill out your About section with basic information: Amidst the visual skills you’ve been honing in the previous steps, don’t forget about one of the most important sections of all: Your About section. It sits right under your profile picture on the left side — one of the first places people will look if they’re scanning your page.
So be sure to get people’s attention with short yet descriptive copy — by doing so, new Fans will know exactly what your page is about before they like you.