Content Marketing

What is Content Marketing?

Today’s marketplace – in which we live and work – has significantly changed from the system which existed in the past. In this context, sales personnel, and other like professionals, used to be the market and product experts. Yet, the gears have shifted. Today, the buyer – upon entering a store or marketplace – is the expert and the one proactively approaching brands and businesses for help. This point is proven by the report that today’s average buyer already possesses approximately 60% to 90% of the necessary information to purchase – before ever contacting sales personnel to complete the final step.

 

Nevertheless, one should not be deterred from this change in playing field. There is a distinct answer to this ever-evolving buyer-driven environment. And, it’s simple. Well, not simple – but, one word: Content.

 

Agreed upon by Marketing’s biggest thought-leaders, Content Marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Subsequently, buyers and consumers are already searching the world-wide-web for answers that your brand is uniquely positioned to offer. Now, you need to take advantage of it.

Our Methodology

Brand Awareness

As prospects and buyers search the web for answers to their questions and solutions for their problems, your brand continues to appear. This may be completed via a plethora of channels as Social Media, PPC, SEO and more.

Daze Fact

In our ever-changing, millennium-ruled world – Social Media Marketing is one of the primary mechanisms for content marketing campaigns—especially the more entry-level, entertaining pieces.

Greater Reach

Over time, a library of great content will continue to reach more qualified leads and interested buyers. While this is not a short-term solution – it is the ultimate solution.

Brand Preference

Content Marketing helps to further establish your brand as an industry thought-leader strengthening your relationships with buyers and standing out as a star among your competitors.

Creating a Content Marketing Strategy

An effective content marketing strategy is built on a variety of pillars that fundamentally creates a successful and vibrant journey, conclusively answering – and fulfilling – the complete extent of questions located on each stop of the journey’s route.

 

  • A total understanding of your ideal buyer’s journey.
  • A set of strategic personas.
  • Content pieces that appeal to each persona – at each stage of their buying journey, strategically. These pieces should, in due time, victoriously push the buyer to the next leg of the journey.

 

Examples of such content include:

 

Hero Content: What content do you want to push to a expansive, broad audience? What would be your Super Bowl moment? A brand may have only a few hero moments in a year, as launch events.

 

Help Content: What is your audience actively searching for regarding your brand or industry? What can serve your 365-day-relevant, always-on members?

 

Interested in learning more? Drop us a note.