What is Content Marketing?
Today’s marketplace – in which we live and work – has significantly changed from the system which existed in the past. In this context, sales personnel, and other like professionals, used to be the market and product experts. Yet, the gears have shifted. Today, the buyer – upon entering a store or marketplace – is the expert and the one proactively approaching brands and businesses for help. This point is proven by the report that today’s average buyer already possesses approximately 60% to 90% of the necessary information to purchase – before ever contacting sales personnel to complete the final step.
Nevertheless, one should not be deterred from this change in playing field. There is a distinct answer to this ever-evolving buyer-driven environment. And, it’s simple. Well, not simple – but, one word: Content.
Agreed upon by Marketing’s biggest thought-leaders, Content Marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Subsequently, buyers and consumers are already searching the world-wide-web for answers that your brand is uniquely positioned to offer. Now, you need to take advantage of it.