14 Aug B2B Tech Marketing
“Most companies that try to do outbound marketing fail to reach their desired results”
Last week, Daze founder and CEO Gali Soudak gave a revealing interview to Website Planet, where she discussed Daze’s unique approach to digital marketing goals – and we are here with some highlights and insights. Click here to read the full interview.
Daze’s outbound B2B campaigns owe their effectiveness to a great deal of preliminary research, which helps them target potential clients’ pain points and offer them a unique added value. With the right background information on quality leads, and a laser-focused presentation of the true value your services offer, a precise message sent to a key industry player could be the game-changer you’ve been waiting for.
“It’s a much more sophisticated audience—the general parameters or tagline aren’t not emotional, and you have to understand who you are talking to.”
“Outbound marketing requires a very proactive approach”
Once you figure out who your audience is, says Soudak, the real challenge is how to approach and get them interested. This is done by determining their pain points and making sure they understand you’re the one that can alleviate them, all while using direct, professional language: as opposed to the more carefree approach often used in B2C campaigns, when it comes to quality leads, it’s a whole different ball game.
For B2B marketers LinkedIn would naturally be particularly advantageous due to search options that filter based on job title, industry, company size and annual revenue. In certain countries and campaigns, Twitter might also serve as a platform for reaching powerful decision-makers through B2B campaigns.
“People like to follow people more than they like to follow brands”
Are you using your professional resources? There are more than you think!
Another extremely important aspect of B2B marketing is awareness, of course. We all know that nurtured leads are by far more willing to consider your offer. But how are you nurturing them?
It’s time to consider the public profiles of your own company’s key players as precious brand assets. This multifaceted operation, if deployed correctly, can turn them (and the brand) into a personable future partner.
Here’s what Gali told WP: “Instead of promoting a brand, we promote the senior management of that brand. We call it ‘thought leadership,’ but basically, it’s turning those seniors into industry experts.”
“We are very data-driven, so everything we do is measured”
As Soudak explains it, B2B plays the long game to reap its rewards – B2B’s ROI drawn out over longer cycles than B2C campaigns’. That said, once an efficient B2B system is set up, quality leads can begin to roll in as soon as the next day. The trick is to always remain moving, and respond to market changes reflected in Daze’s third important tool: campaign data.
Incorporated into one, broad marketing strategy, the different factors Daze utilizes help it offer its clients the most attuned, comprehensive and ultimately successful marketing campaign. At the end of the day, learning about the latest developments in your company’s industry and understating how to make them work for you can the way toward a brighter future. As Soudak puts it, “Education is the key.”
Read the full interview with Gali Soudak on Daze’s road to success.