B2B marketing using online channels
Since there are so many differences between B2B and B2C, it is evident that there will also be differences between B2B and B2C marketing channels. The world of online marketing has become vast and specialized, and therefore it offers some specific channels that are ideal for B2B marketing: Social media networks such as Facebook, Twitter, and YouTube are major channels for B2B awareness and B2B lead generation. Search Engine Optimization (SEO) and Google Adwords are lead generation channels ideal for localization of marketing campaigns and adapting them to different regions and countries. Not to mention Linkedin, the Mecca of B2B marketing, serving many goals: Awareness, lead generation, and content distribution.
Why is online a perfect fit for B2B marketing?
- You can easily find decision makers in specific industries and companies
- Your marketing channels can work around the clock in the digital world
- You can easily target your audience and then apply the right marketing mix
- You can easily network with potential buyers
- You can grow your professional network online much faster than any other way
- You can create exposure and branding for your company, product or service with relatively lower costs
Devising the right B2B marketing strategy is a key to your sales success. Interested in how to use each channels? Contact us now!